The new FEDIYMA study by GfK Living provides proof that home improvement is in vogue during the economic crisis

Even though the European DIY sector is feeling the force of the 2009 crisis, it has got off relatively lightly. The consumers who are important to the home improvement market belong to the relatively crisis-resistant sections of the population. This point was made by Oliver Schmitz, who introduced the International FEDIYMA DIY Consumer Study 2010 by GfK at the 1st European Home Improvement Forum.
“Homing” as...

You can read the full article in the current issue of DIY International, our specialist magazine. The complete article is also available online to subscribers to DIYglobal Plus.